Bestwork example 3 | Emiliano Haro

Boost 2016-2017

Technology Group 1

Team Members: David, Emiliano H, Emiliano M, Miguel, Paulos, Valentina

Mentors: Jay, Kelly, and Nik

Company / Product: Smart Football Helmets

Detecting concussions based on force of hits / eye movements
Diagnostic tool that can help teams / parents / team doctors detect concussions and prevent future injury

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PART 1: Customer Segments

Potential Customers
- High School Football Teams
- College Football Teams
- Pro Football Teams
- Pee-wee Football Leagues
Geography
- Anywhere there’s a football team
Psychographic
- People who are concerned about athlete safety
- Schools / team doctors
- Moms
- Athletes
Behavioral
- Schools/teams will be buying in bulk
- Paying more for safety.

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PART 2: Value Proposition and Channels

Value Proposition

Safety, Prevention, and Health
Teach better ways to hit that won’t put too much force on the head
To prevent a) Chronic Traumatic Encephalopathy (CTE) b) Post Concussion Syndrome
Prevent extended, unknown and damaging concussions

Channels

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PART 3: Customer Relationships

We will have 1-2 (or one for every certain amount of citizens in the county) representatives per country (in charge of taking care of small issues/problems that customers may be experiencing… In charge of sending equipment to main company for repairs)
Call Center, customer support online
User forum
Webpage
Organized contact info
Social media accounts
Advertisement during super bowl
Get pro players to advertise that they use it.
Respond to reviews personally

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PART 4: Revenue Streams, Key Activities, Key Resources

Revenue Streams:

Partnerships with different schools - yearly renewal of items
Advertisements through social media sponsors like (instagram accounts: NFL)
Pay once….. (EX: 5000$)=1 year payment which includes (repair broken items, technical support if needed meaning workers can come to the school and help with setup and test gear) ------------------------------ V.S paying 500$ = 1 visit from technicians if needed
Brain data platform: $300/year

Key Activities

Simple to use equipment
Neurological Signal receiver device -- cutting-edge science
Good durability meaning; 1) mobile app on device being used by coach to monitor health 2) the helmets themselves when they receive a hard hit
Licensing the patent, letting other companies make product and get money from the sales they make.
Be vibrant when using advertisements
Customer support center online; with help over the phone available (customer service)
Receptionist who can help with simple issues and problems to which answers are not found online

Key Resources

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PART 5: Key Partnerships and Cost Structure

Key Partnerships

NFL / CFL / AFL - to promote our helmet amongst leagues
Kaiser Permanente - our helmet promotes safety, and Kaiser is invested in kids’ health. Doctors could say “if you’re really concerned about your child’s safety in football, look into this helmet”
School district health department - “collaboration with schools to ensure student safety”

Cost Structure

EMILIANO HARO